Sheifunmi Nomia Yusuf is a multifaceted creative and multimedia personality of Nigerian heritage with a great deal of knowledge in Media and Public Relations within the field of Showbiz/Entertainment, Audio/Visual Productions, Editorial, Print, and Publishing Industry.


Out of his love for media, Sheifunmi created the first pop culture blog (a self-titled blog & in Nigeria, which later led to him taking up duties as a TV and Radio Personality. The creative is known for his unique voice and talents and, a tremendous set of skills, which ranges from being on the scene through TV & Radio presenting, writing, singing, acting and content creation as well as behind the scenes as a creative consultant, strategic planner and public relations specialist.

Being open about his Mental Health challenges and speaking publicly about dealing with his own personal mental health disorder, Sheifunmi advocates for mental health through his humanitarian and nonprofit organization, the LPM Foundation.

Sheifunmi has hosted red carpets for Ovation Red Carol, Ebonylife TV, Excite On TV, It’s Miller Time – Miller Nightlife, V Channel, to name a few. He was the official blogger to host the live feed of MTV Africa Music Awards 2010 and HipHop World Awards 2010, which both trended worldwide across social media. Sheifunmi was the host of Google Hangout Series, powered by Google Nigeria. The digital live show was hosted alongside Sharon Ezeamaka. In addition to his hosting resume, he anchored the pop culture radio show ‘Red Alert’ Saturdays on CityFM 105.1 with Kemi Smallzz and DJ Woske as co-anchors

Sheifunmi has prodded people in the past with snippets of his singing, yet never turned into a recording artist until he needed to lend his voice to runway soundtracks of one of Nigeria’s extravagant and fast-rising fashion brands – MAXIVIVE. The soundtracks graced the runways of South Africa’s Fashion Week, Heineken’s Lagos Fashion and Design Week.

At present, Shei has returned to his artistic roots, dusting off the artsy skills that were once shoved behind the folds and he is doing so by telling stories that transcend the norm and writing scripts that address topics that are typically difficult to talk about in the African society while creating a modern world of Africa in his stories. He is the founder/curator of a community for young creatives and the studio gallery “Indigo Space.”